Sidewalk Labs is partnering with the city of Toronto to develop a new neighborhood on the waterfront that will use groundbreaking technologies to reduce environmental impact and improve quality of life. We were tasked with creating four short documentaries about their big ideas around the things they care most about: housing, sustainability, transportation, and digital platforms. We used this opportunity to mix documentary interviews with playful animations to bring some of their more complex concepts to life.

I teamed up with the Illustrator Julie Muckensturm to develop a raw effect by adding natural imperfections and rough edges.

Documentary interviews

Team

Client — Sidewalk Labs
Agency — Stink Studios
Executive Creative Director — Ben Hughes
Co-Director — Spencer Madsen
Editor — Ethan Young
Lead Animator — Anthony Meric
Animators — Anthony Meric, Aaron Covrett, Erik Rasmussen
Illustrator — Julie Muckensturm
Colorist — Nat Jencks, Goldcrest
Mixer — Michael Suarez, Goldcrest
Executive Producer — Belinda Reichle
Producer — Luciana Alamo

Press

Wall Street Journal ⟶ Google Parent Nears Deal to Build Its Vision of a City in Toronto
Wired ⟶ Alphabet Is Trying to Reinvent the City, Starting with Toronto
The Verge ⟶ Alphabet’s Sidewalk Labs Strikes Deal to Turn 800 Acres of Toronto into an ‘Internet City’
Fast Co.Design ⟶ Alphabet Inc. Plans a Beta City
Engadget ⟶ Inside Google's Plan to Build a Smart Neighborhood in Toronto
Dezeen ⟶ Alphabet's Sidewalk Labs to Create High-Tech ‘Future City’ on Toronto Waterfront
Slate ⟶ Building Googletown