Taking inspiration from the theory of The Male Gaze, and looking to turn it on its head, Meta approached us for a culturally immersive mixed reality experience developed to raise awareness of how powerful perspective can be. The Female Gaze was created in partnership with Golden Days Festival and Kunsthal Charlottenborg, looking to honour the 50th jubilee of Danish Queen Margrethe II by celebrating overlooked women throughout history.
Thrilled to have been part of this project and such a meaningful experience to put on stage!

Team

Client — Meta
Creative Studio — makemepulse

3D Art Direction/Design/Motion
Anthony Méric

Design team
Solène Robichon, Thomas Rousset, Agathe Girard, David Vardanian

Dev team
Vincent Saïsset, Pierre Lepers, Romane Chouteau

Sound Design
Press Play On Tape

Producing
Mathias Roumy, Norra Abdul Rahim, François Cavalin, Valentin Moreau

Head of Innovation
Antoine Ughetto
Chief Creative Officer
Nicolas Rajabaly
Head of Production
Grégory Bruneau
Head of Partnerships
Sarah Cutler
Creative Strategist
Camille Chalvin

Articles & Recognition

⟶ View it online
⟶ Discover the full case study
⟶ FWA Of The Day